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About This Book

1 Overview of Faculty Resources Overview This course comes with a collection of the best available OER instructor resources. All instructor resources for the course are tightly aligned with learning outcomes and content. Since they are openly licensed, you may use them as is or adapt them to your needs. The collection is continuously updated with new materials from designated subject-matter experts, faculty teaching the course, and Lumen Learning staff. Materials include the following: - Course

Chapters

• - Explain the role of customers in marketing
• Assignments and Exams
• Quiz Files
• Products
• What you’ll learn to do: distinguish between for-profit and nonprofit businesses
• What you’ll learn to do: identify the primary functional areas within a business
• External Forces That Shape Business Activities
• General Discussion Instructions
• Scenario
• Equilibrium, Surplus, and Shortage
• General Discussion Instructions
• Scenario
• Why describe the characteristics, opportunities, and challenges of the global bu
• What you’ll learn to do: evaluate common strategies used to reach global markets
• What you’ll learn to do: identify and describe forces that affect global trade
• General Discussion Instructions
• General Discussion Instructions
• Scenario
• Why explain the institutions and markets that comprise the financial system, and
• General Discussion Instructions
• General Discussion Instructions
• Scenario
• Preparation
• The Law
• Wanda is very careful about her ingredients and only uses chicken, lamb, and bi
• Preparation
• Why explain the importance of business ethics and corporate social responsibilit
• To Hire or Not to Hire Smokers—That Is the Question at American Express
• General Discussion Instructions
• What you’ll learn to do: discuss the advantages and disadvantages of franchises
• What you’ll learn to do: describe the two types of mergers and acquisitions
• General Discussion Instructions
• Scenario
• Preparation
• Why discuss the role of entrepreneurship in small business?
• What Is a “Small Business”?
• What you’ll learn to do: identify the common traits of successful entrepreneurs
• Owning a small business has its advantages and disadvantages. Each entrepreneur
• Starting a business involves planning, making key financial decisions, and compl
• Synthesis
• General Discussion Instructions
• Scenario
• Preparation
• What you’ll learn to do: identify the types of planning and decision making mana
• General Discussion Instructions
• What you’ll learn to do: explain how managers can use job characteristics and go
• Scenario
• Difference between Group and Team
• What you’ll learn to do: describe typical communication channels, flows, and net
• General Discussion Instructions
• General Discussion Instructions
• Scenario
• Introduction
• What you’ll learn to do: explain how organizations support operations by mining,
• What you’ll learn to do: explain the components involved in planning and schedul
• Components of Production Planning
• General Discussion Instructions
• General Discussion Instructions
• What you’ll learn to do: explain the role of customers in marketing
• What you’ll learn to do: explain the role of segmentation and targeting in marke
• General Discussion Instructions
• Why explain how organizations use the marketing mix to market to their target cu
• What you’ll learn to do: explain common product marketing strategies and how org
• What you’ll learn to do: explain common product distribution strategies and how
• Integrated Marketing Communication (IMC) Definition
• Scenario
• General Discussion Instructions
• General Discussion Instructions
• Scenario
• Preparation
• Why recognize sound accounting practices, and use financial statements and accou
• Financial ratios allow us to look at profitability, use of assets, inventories,
• Scenario

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