Media Innovation and Entrepreneurship
About This Book
2 What’s an Intrapreneur? And How Do I Become One? Interview with Ebony Reed In this interview, Elizabeth Mays interviews intrapreneur Ebony Reed for a class on Business & Future of Journalism. Ebony Reed is director of innovation and the RJI Futures Lab at the Reynolds Journalism Institute and an associate professor at University of Missouri-Columbia. Previously she was director of business development for U.S. (local) markets at the Associated Press. Reach her on Twitter at @EbonyReed. Q: Can
| Category | general |
|---|---|
| Subject | N/A |
| Year | 2023 |
| Authors | |
| Chapters | 22 |
| Word Count | |
| Price | |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- 2 What’s an Intrapreneur? And How Do I Become One?
- 3 From the Field: Q&A With a Young Innovator
- 4 Taking Risks and Building Resilience on the Path to Innovation
- 5 Developing the Entrepreneurial Mindset
- 6 Ideation
- 11 From the Field: Writing a Business Plan & Budget
- 15 Exercise: Being a Media Nonprofit
- 16 Nonprofit Model Development
- 18 From the Field: How to Get and Keep Gigs as a Freelance Journalist
- 20 From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live Wi
- 23 Startup Funding: Why Funding
- 24 Startup Funding: Traditional Venture Funding
- 26 Startup Funding: Nontraditional Funding Sources
- 28 From the Field: The Journey from Listening to Leader
- 30 Pitching Ideas
- 32 From the Field: The Perfect Pitch
- 34 Marketing Your Venture: Engagement and Analytics
- 35 Marketing Your Venture to Audiences
- 36 Product Management for Journalists
- 37 From the Field:Process Engineering Helped Build a Replicable Model for Two St
- 38 From the Field: A Short History of Silicon Valley
- 39 Entrepreneurship Abroad: Cultural and International Perspectives and Challeng