Media Studies 101
About This Book
3 Two-step flow of communication mwengenmeir Towards the end of the Second World War, sociologist Paul Lazarfeld added to the media effects research frame the social aspect of human agency. Rejecting the direct influence of the hypodermic needle or magic bullet theory, he introduced an intermediary between the sender of a message and the audience. This intermediary, dubbed an “opinion leader”, was usually a person of influence with greater access to information. They would be seen as an authorit
| Category | general |
|---|---|
| Subject | N/A |
| Year | 2023 |
| Authors | |
| Chapters | 19 |
| Word Count | |
| Price | |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- 6 Sign Systems
- 9 Intercultural Communication
- 13 Limitations of minimal effects model
- 14 Ideology
- 17 Post-Cold War: strong effects model
- 20 Minimal effects models – the post WWII years
- 22 Media Effects – introduction
- 25 Media and Democracy
- 29 Globalisation and Convergence
- 31 Technology, Time, and Space
- 35 Political Ecologies of Media
- 37 Political Economies of Digital media
- 40 Political Economies of Mass Culture
- 44 A History of Modern Political Economy
- 47 Fandom
- 49 Looking-Glass Self
- 50 Impressions Management
- 51 Identity and Fan Cultures
- 52 Consumerism and Subjectivity