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About This Book

1.1 Entrepreneurship Today Learning Objectives By the end of this section, you will be able to: - Define entrepreneur and entrepreneurship - Describe types of entrepreneurial careers and lifestyles - Understand entrepreneurs as problem solvers - Explain current factors driving the growth of entrepreneurship - Compare differences in entrepreneurial opportunities around the globe As we delve into the study of entrepreneurship, let’s define what we mean by the word entrepreneur. An entrepreneur is

Chapters

• 1.1 Entrepreneurship Today
• 1.4 Key Terms
• 1.8 Case Questions
• 2.1 Overview of the Entrepreneurial Journey
• 2.2 The Process of Becoming an Entrepreneur
• 2.5 Key Terms
• 3.2 Researching Potential Business Opportunities
• 3.3 Competitive Analysis
• 3.8 Case Questions
• 4.1 Problem Solving to Find Entrepreneurial Solutions
• 4.4 Lean Processes
• 4.7 Review Questions
• 4.8 Discussion Questions
• 4.9 Case Questions
• 5.1 Avoiding the “Field of Dreams” Approach
• 5.3 Conducting a Feasibility Analysis
• 5.4 The Business Plan
• 5.6 Unit Summary
• 5.9 Case Questions
• 6.3 Developing Pitches for Various Audiences and Goals
• 6.4 Protecting Your Idea and Polishing the Pitch through Feedback
• 6.7 Unit Summary
• 6.8 Review Questions
• 7.6 Sales and Customer Service
• 7.7 Key Terms
• 8.1 Building and Connecting to Networks
• 8.3 Designing a Startup Operational Plan
• 8.4 Key Terms
• 8.5 Unit Summary
• 8.6 Review Questions
• 9.2 Using the PEST Framework to Assess Resource Needs
• Key Terms
• Review Questions
• Discussion Questions
• Case Questions
• 10.1 Business Structures: Overview of Legal and Tax Considerations
• 10.7 Mitigating and Managing Risks
• 10.9 Summary
• 10.11 Discussion Questions

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