Unit 8 Activity and Grading Rubric
Complete this activity, in which you identify the operational processes in your own organization.
Learning Outcome
Identify the operational processes in the student’s own organization.
Specifications:
- 2-3 page paper
- Created in a Word document
- Follows APA, 6th edition formatting
- Includes a Reference page for cited sources
Instructions: Continuing the plan, compose a 2-3 page paper, using at least 4 scholarly sources, that identifies the following elements of your organization:
- Industry analysis: Use the following market research website* to help you research the industy/market your business intends to serve.
- Mission statement: Your business will need a mission statement and the following link for Fast Company Magazine* will help you in composing an effective statement for your organization.
- Business goals: These are specific interim or ultimate time-based measurements to be achieved by implementing strategies in pursuit of the company’s objectives, for example, to achieve sales of 3 million dollars in three years. Goals should be quantifiable, consistent, realistic, and achievable. They can relate to factors like market (sizes and shares), products, finances, profitability, utilization, and efficiency.
- Project objectives: State the business’s objectives in terms of the results it needs/wants to achieve in the medium/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders’ funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. These objectives could cover growth, profitability, technology, offerings, and markets.
- Value proposition: The Kinesis Company provides information on how to write a value proposition. Using the company website, you will find information you may use as a guide to identify your company’s value proposition.
- Products and services: You may refer to “Developing Your Brand” points 1-7 as a guide. A one or two line response per element that addresses what you intend to do with your business specifically.
Please score your paper or have a friend score your paper using the following “rubric,” or “scoring guide.” The levels will equate to the following letter grades:
4 = A; 3 = B; 2 = C; 1 = D; and 0 = F
| Level | Criterion |
| Research and Documentation (40%) | |
| 4 | Any research sources utilized should come from scholarly sources (i.e. textbooks, scholarly articles, etc.). This activity requires the use of at least 4 scholarly sources. Any in-text citations MUST be cited in APA format using the APA Manual 6th edition. You should also include a References page, also in APA format, at the end of your paper to cite any sources used. |
| 3 | The paper uses at least three scholarly sources to support your content, but it does not meet the minimum requirement for 4 sources. |
| 2 | Three