Pop-up Retail Strategies in an Omnichannel Context
About This Book
Part 1: Pop-Up Retail Basics Chapter 1: History of Pop-Up Retail Chapter Overview Temporary stores that create opportunities for customers to engage with a brand have been “popping up” in a variety of places for many years. Otherwise known as pop-up shops, this short-term retail format has a history that dates back many centuries to the earliest known travelling merchants. More recently however, starting in the early 2000s and growing significantly in popularity since, retailers and brand manufa
| Category | general |
|---|---|
| Subject | N/A |
| Year | 2023 |
| Authors | |
| Chapters | 10 |
| Word Count | |
| Price | |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- Part 1: Pop-Up Retail Basics
- Part 1: Pop-Up Retail Basics
- Part 2: Pop-Up Shops and Stakeholders
- Part 2: Pop-Up Shops and Stakeholders
- Part 3: Practices and Strategies for Pop-Up Retailing – Primary Activities
- Part 3: Practices and Strategies for Pop-Up Retailing – Primary Activities
- Part 3: Practices and Strategies for Pop-Up Retailing – Primary Activities
- Part 3: Practices and Strategies for Pop-Up Retailing – Primary Activities
- Part 4: Practices and Strategies for Pop-Up Retailing – Support Activities
- Part 5: Measuring Success of Pop-Up Retail Operations