10 Tracking the Source of Viral Photos
Another type of viral content on the internet is photography. It is also some of the most difficult to track upstream to a source. Here’s a picture that showed up in my stream the other day:
OK, so what’s the story here? To get more information, I pull the textual information off the image and throw it in a Google search:
This brings me to a YouTube video that tells me this was taken “outside a Portland, Oregon Walmart” and has been shared “hundreds of times since yesterday.” So now we search with this new information. This next result shows you why you always want to look past the first result:
Which one of these items should I click? Again, the idea here is to get “upstream” to something that is closer to the actual event. One way to do that is to find the earliest post, and we’ll use that in a future task. But another way to get upstream is to get closer to the event in space. Think about it: who is more likely to get the facts of a local story correct, the local newspaper or a random blog?
So as you scan the search results, look at the URLs. Fox 13 News has it in “trending.” AmericaNow has it in the “society” section.
But the WGME link has the story in a “news/local/” directory. This is interesting, because the other site said it happened in Oregon, and here the location is clearly Maine. But this URL pattern is a strong point in the website’s favor.
Further indications here that it might be a good source is that we see in the blurb it mentions the name of the photographer, “Matthew Mills.” The URL plus the specificity of the information tell us this is the way to go.
This takes me to what looks like the news page where it went viral, which embeds the original post.
We see here that the downstream news report we found first had a bunch of things wrong. It wasn’t in Portland, Oregon—it was in Biddeford, which is near Portland, Maine. It hasn’t been shared “hundreds of times”–it’s been shared hundreds of thousands of times. And it was made viral by a CBS affiliate, a fact that ABC Action News in Tampa doesn’t mention at all.
OK, let’s go one more step. Let’s look at the Facebook page where Matthew Mills shared it. Part of what we want to see is whether or not this was viral before CBS picked it up. I’d also like to double check that Mills is really from the Biddeford area and see if he was responsible for the shopping carts or just happened upon this scene.
The news post does not link back to the original, so we search on Matthew Mills again. There, we find some news outlets mentioning the original caption by Mills: “This guy got a lesson in parking.”
That’s not the same as the caption that the news station put up–maybe it’s what Mills originally used. We pump “’got a lesson in parking’ Matthew Mills” into Facebook, and bingo, we get the original post:
And here’s where we see something unpleasant about news organizations. They cut other news organizations out of the story, every time. So they say this has