230 13.3 Defining the Message (171/103) -- A Great Marketing Textbook

230 13.3 Defining the Message Learning Objectives - Explain the role of consistent messaging in strengthening the impact of marketing communications - Outline a standard framework for developing messaging for marketing communications - Explain the importance of including a clear call to action in marketing communications - Discuss how to develop effective messaging for marketing communications At the center of any successful marketing activity is a message. Without a solid, consistent message, your marketing efforts are like a compass without an arrow: there is nothing to point your target audiences in the direction you want them to go. Good messaging takes time and attention to develop, but this effort pays a huge dividend down the road—when your marketing activities have their desired effect on the hearts, minds, and wallets of the people you want to reach. Learning Activities - Reading: Defining the Message - Self Check: Defining the Message