271 15.2 Elements of the Marketing Plan (195/103) -- A Great Marketing Textbook

271 15.2 Elements of the Marketing Plan Learning Objectives - Describe the purpose of a marketing plan - Explain why each key element of the marketing plan is important to the marketing team’s successful implementation of the overall plan - Identify the key elements of the marketing plan A lot of work goes into developing a marketing plan. But once it’s completed, it provides a detailed roadmap of not only where you’re heading, but also why and how to get there. By putting in significant effort up front to create a good plan, you’ll find that the “doing” part is much simpler, better focused, better organized. Of course, a good plan also increases your likelihood of marketing success. Success? Well, that makes you look good. Learning Activities - Reading: Elements of the Marketing Plan - Self Check: Elements of the Marketing Plan