Brilliant Online: Introduction to Entrepreneurial Changemaking
About This Book
Introduction The dictionary defines entrepreneurship as “the activity of setting up a business or businesses, taking on financial risks in the hope of profit” (Oxford Dictionary). This definition, however, only scratches the surface of what entrepreneurship involves. Instead of being just a “business activity”, entrepreneurship actually represents a unique journey. This stage will take you through the basics of getting started with entrepreneurship and give you an idea of what to expect as you m
| Category | business |
|---|---|
| Subject | Business innovation, Entrepreneurship / Start-ups |
| Year | 2023 |
| Authors | |
| Chapters | 13 |
| Word Count | |
| Price | |
| License | Creative Commons - Attribution Share-Alike - https://creativecommons.org/licenses/by-sa/4.0/ |
Chapters
- Introduction
- 1.1 – The Start Up Roller Coaster: Understanding the Highs & Lows
- 1.2 – Who Might Be Involved in Your Venture
- 1.3 – Engaging in Design Thinking & Ideation
- Introduction
- 2.1 – How to Validate
- 2.3 – Customer Development Interviews
- 2.4 – Presentations and Pitches
- 2.5 – Business Model Canvas
- Work Cited
- 3.2 – Launching a Beta Product
- 3.3 – Product Management & Product Road Mapping
- Works Cited