5 Television and How British People Know Their Royals
5 Television and How British People Know Their Royals
Olivia Huang
Royal Great Britain and Media
As a special existence, the British royal family has always attracted the attention of the world with its mystery and long history. In the past two decades, the British royal family has experienced a series of tragedies and scandals, and its status and dignity have been seriously threatened. The royal family has been making unremitting efforts to reshape the image of it for a long time. Among them, the use of television media has played a role that cannot be ignored. Media-event marketing refers to organizations including countries, governments, enterprises, schools, and various social institutions, etc. with the help of the mass media to promote their positive images and shape their brands by paying attention to news events, public relations and communication activities that convey values. This essay argues that television has exerted a big influence on how the British monarchy presents in British people’s minds when some royal rituals, and royal speeches were reported and spread through TV and became media events.
Royal Great Britain, Britain is the earliest constitutional monarchy in the world. In the history of the past thousand years, the British royal power has undergone many changes. The king has changed from a hierarchical monarch in the Middle Ages to an autocratic monarch in the early modern period, and then from an autocratic monarch to a constitutional monarch. Now, they are only seen as symbols that have a limited impact on the people’s psychology and play a limited role in the continuation of traditions. In The English Constitution, the constitutional monarch has three rights, and the British system of government—crown, Lords, and Commons operated together (Bagehot 67). Legally speaking, the monarch is the head of state, a component of the legislature, the head of justice, the commander-in-chief of the national armed forces, and the supreme leader of the Anglican Church. The monarch has the power to appoint and remove the prime minister, ministers, etc., and has the power to convene, suspend and dissolve parliaments, approve laws, declare war, and make peace, but these powers have no substantive significance. The king or queen is the nominal ruler and is born hereditary. After more than ten centuries of history, the British royal family has become a symbol of the country and the nation, and traditional culture. It also continues to work as the symbol of the national spirit, the strength of the national spirit. It seems that many members of the royal family have been treated with grand ceremonies—their coronation ceremonies, weddings, and commemorative ceremonies have repeatedly attracted the attention of the people. The various grand and complicated rituals of the royal family are often regarded as inherited historical traditions. Ceremonies nowadays and traditional are related to the emergence of the concept of nation. Moreover, the con