33 Strategy: Fact versus opinion
The basics of fact versus opinion can be more complex than most realize. In addition, it is possible for facts to become opinions and vice versa.
Fact or Opinion
Thinking about the reason an author produced a source can be helpful to you because that reason was what dictated the kind of information he/she chose to include. Depending on that purpose, the author may have chosen to include factual, analytical, and objective information. Or, instead, it may have suited his/her purpose to include information that was subjective and therefore less factual and analytical. The author’s reason for producing the source also determined whether he or she included more than one perspective or just his/her own.An author’s purpose can influence the kind of information he or she chooses to include
Authors typically want to do at least one of the following:
- Inform and educate
- Persuade
- Sell services or products or
- Entertain
Combined Purposes
Sometimes authors have a combination of purposes, as when a marketer decides he can sell more smart phones with an informative sales video that also entertains us. The same is true when a singer writes and performs a song that entertains us but that she intends to make available for sale. Other examples of authors having multiple purposes occur in most scholarly writing.
In those cases, authors certainly want to inform and educate their audiences. But they also want to persuade their audiences that what they are reporting and/or postulating is a true description of a situation, event, or phenomenon or a valid argument that their audience must take a particular action. In this blend of scholarly author’s purposes, the intent to educate and inform is considered to trump the intent to persuade.
Why Intent Matters
Authors’ intent usually matters in how useful their information can be to your research project, depending on which information need you are trying to meet. For instance, when you’re looking for sources that will help you actually decide your answer to your research question or evidence for your answer that you will share with your audience, you will want the author’s main purpose to have been to inform or educate his/her audience. That’s because, with that intent, he/she is likely to have used:
- Facts where possible.
- Multiple perspectives instead of just his/her own.
- Little subjective information.
- Seemingly unbiased, objective language that cites where he/she got the information.
The reason you want that kind of resource when trying to answer your research question or explaining that answer is that all of those characteristics will lend credibility to the argument you are making with your project. Both you and your audience will simply find it easier to believe—will have more confidence in the argument being made—when you include those types of sources.
Sources whose authors intend only to persuade others won’t meet your information need for an answer to your research ques