Electronic Commerce: The Strategic Perspective
About This Book
1 An Introduction Richard T. Watson (University of Georgia and USA) Electronic commerce is a revolution in business practices. If organizations are going to take advantage of new Internet technologies, then they must take a strategic perspective. That is, care must be taken to make a close link between corporate strategy and electronic commerce strategy. In this chapter, we address some essential strategic issues, describe the major themes tackled by this book, and outline the other chapters. Am
| Category | general |
|---|---|
| Subject | N/A |
| Year | 2023 |
| Authors | |
| Chapters | 3 |
| Word Count | |
| Price | |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |