Foundations in Digital Marketing
About This Book
Fundamentals of Digital Marketing 1 Introduction to Digital Marketing Learning Objectives By the end of this chapter, you should be able to: - Define what digital marketing is and its global importance - Explain the POEM Framework What is Digital Marketing? When people think of digital marketing, they often equate it to social media marketing. However, digital marketing is much broader than social media marketing; it covers a wide range of online marketing activities including: - Content Marketi
| Category | general |
|---|---|
| Subject | Online marketing / Social media marketing |
| Year | 2023 |
| Authors | |
| Chapters | 9 |
| Word Count | |
| Price | |
| Institution | Langara College |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- Fundamentals of Digital Marketing
- Generating Customer Demand and Nurturing Leads & Prospects
- Generating Customer Demand and Nurturing Leads & Prospects
- Generating Customer Demand and Nurturing Leads & Prospects
- Generating Customer Demand and Nurturing Leads & Prospects
- Generating Customer Demand and Nurturing Leads & Prospects
- Analyzing and Optimizing Your Digital Marketing Performance
- Analyzing and Optimizing Your Digital Marketing Performance
- The Future of Digital Marketing