3 Privacy and Publics
Online norms around privacy are dynamic, and stakes are high.
When you use social media, who are you communicating with? And who else is paying attention? This chapter is about producing, consuming, and controlling online content. It’s also about the data, cultural norms, and terms of service that you create, accept, and influence.
Not “the public” – They’re publics, and they’re networked
Let’s go back to that ampitheater in Chapter 2. We envisioned an athlete on the ground, spewing insults about her opponent. (Yes, there were women athletes and gladiators in Ancient Rome.) I imagine the athlete shouting, “I say before the public that my opponent has the stench of a lowlife latrine!” And we have a mass of spectators roaring in approval, disapproval, excitement, laughter.
That mass of spectators is a public. The definition of a public is complicated (see danah boyd, It’s Complicated pp 8-9). But for simplicity’s sake I define a public as “people paying sustained attention to the same thing at the same time.”
When the gladiator calls the mass of spectators “the public” it deepens the effect of her insult to suggest that “everyone in the world” is watching. Although it is imaginary, “the public” is a powerful idea or “construct” that people refer to when they want to add emphasis to the effects of one-to-many speech. But really, there is no “the public.” There is never a moment when everyone in the world is paying sustained attention to the same thing at the same time. There only are various publics, overlapping each other, with one person potentially sharing in or with many different publics.
If you use social media, you interact with many publics that are connected to one another through you and likely through many others. Publics that intersect and connect online are “networked publics” (pg. 8.) In the terminology of social network analysis, whenever an individual connects two networked publics (or any two entities, such as two other people), that connector is called a bridge. Think about the publics you form a bridge between. How are you uniquely placed to spread information across multiple publics by forming bridges between and among them?
Bridging information between publics can be exciting, and controversial. Networked publics really work each other up, forming opinions, practices, and norms together. And they occasionally get in fights in the stands, clubbing each other with ancient Roman hot dogs and Syrian tabouleh.
Different Cultural Publics
Student Content, Fall 2020
Social Media Based on Culture
I was born in Chile and recently just moved to the United States five years ago. Being from somewhere else really expands your knowledge on everything since you are surrounded by specific communities.
I have had the amazing experience of being able to understand and put myself in someone else’s shoes when it comes to social media. The fact that I am foreign gives me the opportunity to look at social media in a different way