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Networking as a valuable career development strategy is nothing new. What has changed, however, is how networking occurs. Many networking activities are now held, and can be found, online. Since networking is all about connecting with other people, if people are online then online networking should form part of your strategy.
Professional networking events can be found on public platforms, or through direct communications from various groups. Some groups and organizations use Eventbrite to advertise their events, such as conferences and networking: Try a “networking” keyword search, or browse by category, date, or region. You can also try searching for networking events in your area using Meetup or reaching out to postsecondary institutions you have attended to see what is available for students or alumni. Keep in mind that organizations might also use other names like “fireside chat” to indicate a networking event.
To hear directly from groups about upcoming events, connect with professional associations or search for groups on LinkedIn. Charity Village has a list of professional associations across Canada to help you get started on your search.
Preparing for online networking events
Preparing for networking events is only somewhat different when they are online. Follow the same suggestions given earlier to prepare for these events, but take a few extra steps for events that will be conducted virtually. Here are some additional considerations when preparing to attend an online event:
- Find a quiet, private, and well-lit space.
- Position and test your technology.
- Ensure your background is tidy and professional.
- Have information and resources at hand, including your resume, job descriptions, tools to take notes, etc.
- Turn off or mute all electronic distractions.
- Be prepared for fast-paced chatting, for example by having well-crafted, error-free questions prepared in advance so that you can cut-and-paste them during live chats.
Portfolio Activity #18 – Preparing for Networking
Check out this video by Candid Career for tips on how to approach virtual career fairs:
Social media and networking
You can learn a great deal about prospective employers and make great network contacts by using social media. In addition to a traditional online presence through web sites and blogs, many employers have a presence on social media platforms like LinkedIn, Facebook, Twitter, Instagram, and TikTok.
Did you know that Gen-Z – those born between approximately 1997 and 2012 – are expected to make up nearly a third of the workforce by 2030? These folks average rougly 6 hours every day on social media platforms like Instagram and TikTok. This is why many employers are increasingly looking for future employees on social media platforms. For example, instead of looking for resumes and cover letter, many employers – from HBO to Hasbro to Shopify – are inviting hashtagged video applications on TikTok.
Look for organizations on the various social media platforms