3 1.3 Team Membership Skills
5 1.5 Resources
6 2.8 Resources
9 2.5 Advertising Messages
11 2.2 The Information Strategy Process
15 3.2 Assignment Clarification
35 5.1 What’s the Angle?
36 5.2 News Angle
38 5.4 Key Questions to Answer
39 5.5 Idea Generation
41 5.7 Types of Observation: Routine
46 5.12 Conventional Wisdom
49 6.2 Public Sector Institutions
50 6.3 Private Sector Institutions
52 6.5 Journalistic Sources
53 6.6 Informal Sources
56 6.9 Types of Libraries: Public
57 6.10 Types of Libraries: Academic
60 6.13 Types of Libraries: Media
63 7.2 Analyzing Ethical and Legal Considerations – Overview
64 7.3 Obligations in News
67 7.6 Levels of Social Responsibility
71 7.10 Professional and Organizational Perspective – Public Relations
77 7.16 Endnotes / Resources
78 8.1 Getting Started on Your Information Strategy
79 8.2 One-step / Two-step Research
81 8.4 Two-step Research Tools
82 8.5 Basics of Searching on the Web
84 8.7 The “Disappeared” Web
85 8.8 Key Words and Subject Headings
87 8.10 Searching Fields
88 8.11 Contributors of Information and Database Searching
89 8.12 Tracking Your Search
92 9.2 Purposes of the Interview
98 9.8 Methods: Face-to-Face
99 9.9 Methods: Telephone
100 9.10 Methods: Digital
105 9.15 Public Sector Contributors
106 9.16 Private Sector Contributors
107 9.17 Scholarly Contributors
109 9.19 Informal Contributors
110 9.20 Evaluating Interviewees
112 9.22 Interview Questions
113 9.23 Contract with the Interviewee
114 9.24 Recording the Interview
115 9.25 Some Interviewing Cautions
116 10.1 Thinking Critically about Information
117 10.2 Tests of Evidence
121 10.6 Stop that Rumor
124 11.1 Synthesizing the Information
126 11.3 Finding the Focus
127 11.4 Fitting Things Together
130 11.7 Plagiarism
133 12.2 Public-Sector Institutions
136 12.5 Journalistic Sources
142 12.11 Grey Areas
143 13.1 Public Records and Information Contributors
145 13.3 Types of Public Records
146 13.4 Public Records about Individuals
149 13.7 Open Meetings
151 13.9 Court Records and Legal Information
153 13.11 Evaluating Public Record Information
154 14.1 Big Data
155 14.2 Public-Sector Institutions’ Data
156 14.3 Private-Sector Institutions’ Data
158 14.5 Broadcast Audience Data
159 14.6 Media Analysis Data
160 14.7 Audience Analytics Data
161 14.8 Data from Media Kits
162 14.9 Consumer Data from Private-Sector Sources
163 14.10 Data from Scholarly Sources
164 14.11 Data from Journalistic Sources
166 14.13 Data from Informal Sources
167 14.14 Numeracy Skills
169 14.16 Using Statistical Data
170 14.17 Evaluating Data
171 14.18 Endnotes
174 15.3 How are Surveys Used?
175 15.4 Searching for Survey Data
177 15.6 Survey Sample Types: Probability
179 15.8 Wording of Survey Questions
181 15.10 Survey Interview Types
182 15.11 Face-to-Face
183 15.12 Telephone
Primary Navigation
190 16.3 Journalism: Clarify Message Task
191 16.4 Journalism: Identify Audience
193 16.6 Journalism: Locate Information from Sources
196 16.9 PR: Identify Audience
198 16.11 PR: Locate Information from Sources
199 16.12 PR: Synthesize the Information
200 16.13 New Advertising Pitch Scenario
201 16.14 Advertising: Locate Information from Sources
202 16.15 Advertising: Synthesize the Information
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6 2.8 Resources
6 2.8 Resources
ADVERTISING
- Examples of Advertising Techniques: http://www.sales-and-marketing-for-you.com/advertising-techniques.html
- How to Develop your Brand’s Story: http://www.bulldogreporter.com/dailydog/article/pr-storytelling-how-develop-your-brands-story
JOURNALISM
- The Transition to Digital Journalism: a guide to resources about storytelling online: http://multimedia.journalism.berkeley.edu/tutorials/
- Journalists as Storytellers: http://niemanreports.org/articles/journalists-as-storytellers/
PUBLIC RELATIONS
- Storytelling and PR: http://aboutpublicrelations.net/aa061001a.htm
- The Art of Storytelling in PR: http://prinyourpajamas.com/the-art-of-storytelling-pr/
EXPLORE CAREERS: SJMC’s site for learning more about mass communication careers