100 9.10 Methods: Digital (63/94) -- Information Strategies for Communicators

100 9.10 Methods: Digital Digital interviewing is becoming a popular method for initial contact with a prospective interviewee. Advantages of digital interviews: - It is easy to establish basic information exchange without playing “phone tag” - Some interviewees are more comfortable and feel more in control of what they say by writing out a response to a question rather than saying something “off the cuff” - If the interviewee shares his/her social networking page, you have access to a lot of additional information about the person’s activities, friends/colleagues and preferences Disadvantages: - It can be hard to ensure the person from whom you want the response is actually the one responding. - Visual and auditory clues are missing making the information gathered through the written word interview easier to misinterpret. - For surveys, digital requests for response can be seen as spam and either filtered or easily discarded