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Reading: 5.3 Business Protections Laws and Standards (12/16) -- Introduction to Marketing I 2e (MKTG 101...

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Reading: 5.3 Business Protections Laws and Standards

Reading: 5.3 Business Protections Laws and Standards | Category | Why | When | Where/Who | Examples | | Contract Law | Fulfillment of Goods and Services | Agreements between buyers and sellers, B2B, B2C and Gov’t. Includes consumer and manufactures | Tort Law- liability for damages or injuries caused by a defective or dangerous product is based on the claim of negligence or on contract law principles (Ministry of Justice) | You can create a verbal contact or accept a payment and enforce a contract, you don’t need a lawyer or paper. Class Action Lawsuits of defective products negligent manufacture; negligent design; and negligent failure to warn, for consumer protection | | Trademark Enforcement | Brand and Intellectual Property Protection | Creating a brand or new product | Trade Marks Act (Intellectual Property Office) | Even ideas can be protected for 10 years. Established the Canada Standard (CS) for labelling | | Pricing of Products | Fairness and Transparency for Competition | Competition Act (Competition Bureau) | Consumer and Business protections for both criminal and civil violations including advertising standards. Includes mergers, e.g. Banking | |
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