Symbolic Interactionism and the McDonaldization of Society
Symbolic Interactionism and the McDonaldization of Society
Learning Outcomes
- Identify how symbolic interactionists understand society
- Identify the components of McDonaldization
Max Weber and Symbolic Interactionism
While Karl Marx may be one of the best-known political thinkers of the nineteenth century, Max Weber is certainly one of the greatest influences in the field of sociology. Like the other social thinkers discussed here, he was concerned with the important changes taking place in Western society with the advent of industrialization. And, like Marx and Durkheim, he feared that industrialization would have negative effects on individuals.
Weber’s primary focus on the structure of society lay in the elements of class, status, and power. Similar to Marx, Weber saw class as economically determined. Society, he believed, was split between owners and laborers. Status, on the other hand, was based on noneconomic factors such as education, kinship, and religion. Both status and economic class determined an individual’s power, or influence over ideas. Unlike Marx, Weber believed that these ideas, and not just the particular form of the means of production, formed the “base” of society.
Weber’s analysis of modern society centered on the concept of rationalization. A rational society is one built around logic and efficiency rather than morality or tradition. To Weber, capitalism is entirely rational. Although this leads to efficiency and merit-based success, it can have adverse effects when taken to the extreme. In some modern societies, this is seen when rigid routines and strict design requirements lead to a mechanized work environment and a focus on producing identical products in every location.
Weber was also unlike his predecessors in that he was more interested in how individuals experienced societal divisions than in the divisions themselves. The symbolic interactionism theory, the third of the three most influential theories of sociology, is based on Weber’s early ideas that emphasize the viewpoint of the individual and how that individual relates to society. For Weber, the culmination of industrialization and rationalization results in what he called the iron cage, in which the individual is trapped by institutions and bureaucracy. This leads to a sense of “disenchantment of the world,” a phrase Weber used to describe the final condition of humanity. Indeed a dark prediction, but one that has, at least to some degree, been borne out (Gerth and Mills 1918).
Watch It: The Protestant Work Ethic
In a series of essays in 1904, Max Weber presented the idea of the Protestant work ethic, a new attitude toward work based on the Calvinist principle of predestination. In the early sixteenth century, Europe was shaken by the Protestant Revolution. Religious leaders such as Martin Luther and John Calvin argued against the Catholic Church’s belief in salvation through obedience. While Catholic leaders emphasized the importance of church-sanctioned r