Call jQuery function from Rails link_to

I have a ruby loop that creates a list of comments..

I wonder if I can attach jQuery function to Rails link_to helper in this case?

    <% @video.phrases.each do |phrase| %> 
    <div class = "span4" id ="comment" ><%= phrase.content %></div><a id ="ff"  ><%= image_tag("ff.png", :size=> "32x32" )%></a>
    <% end %>

I am hoping for something like

    <% @video.phrases.each do |phrase| %> 
    <div class = "span4" id ="comment" ><%= phrase.content %></div><%= link_to (image_tag("ff.png", :size=> "32x32" ), html => {<script>$("#video_div").html('CONTENTS OF HTML');</script>} :remote => true %>
    <% end %>

I know it won't work, but I wonder is there an easy way to achieve this kind of functionality?

Thanks!