Using HTML in Express instead of Jade

If you want to use plain html in nodeJS, without using jade.. or whatever:

var html = '<div>'
    + 'hello'
  + '</div>';

Personnaly i'm doing fine with that.

The advantage is simplicity when control. You can use some tricks, like '<p>' + (name || '') + '</p>', ternary .. etc

If you want an indented code in the browser, you can do:

+ 'ok \
  my friend \
  sldkfjlsdkjf';

and use \t or \n at will. But i prefer without, plus it is faster.