How do I insert a variable into an HTML email I'm sending with python? The variable I'm trying to send is code. Below is what I have so far.

text = "We Says Thanks!"
html = """\
<html>
  <head></head>
  <body>
    <p>Thank you for being a loyal customer.<br>
       Here is your unique code to unlock exclusive content:<br>
       <br><br><h1><% print code %></h1><br>
       <img src="http://example.com/footer.jpg">
    </p>
  </body>
</html>
"""
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