How to use quote " character in XAML binding?

I'm trying to do this:

<TextBlock Text="{Binding Path=Text, 
           Converter={StaticResource stringFormatConverter}, 
           ConverterParameter='\"{0}\"'}" />

But this is apparently not the way to get a quote into a XAML binding string.

What is the appropriate way to get "\"{0}"\" to work here?