regex differentiating between ISBN-10 and ISBN-13

I have an If-else statement which checks a string to see whether there is an ISBN-10 or ISBN-13 (book ID).

The problem I am facing is with the ISBN-10 check which occurs before the ISBN-13 check, the ISBN-10 check will match anything with 10 characters or more and so may mistake an ISBN-13 for an ISBN-10.

here is the code...

$str = "ISBN:9780113411436";

if(preg_match("/\d{9}(?:\d|X)/", $str, $matches)){
   echo "ISBN-10 FOUND\n";  
   //isbn returned will be 9780113411
   return 0;
}

else if(preg_match("/\d{12}(?:\d|X)/", $str, $matches)){
   echo "ISBN-13 FOUND\n";
   //isbn returned will be 9780113411436
   return 1;
}

How do I make sure I avoid this problem?