ASP.Net Web API custom model binding with x-www-form-urlencoded posted data - nothing seems to work

I am having a lot of trouble getting custom model binding to work when posting x-www-form-urlencoded data. I've tried every way I can think of and nothing seems to produce the desired result. Note when posting JSON data, my JsonConverters and so forth all work just fine. It's when I post as x-www-form-urlencoded that the system can't seem to figure out how to bind my model.

My test case is that I'd like to bind a TimeZoneInfo object as part of my model.

Here's my model binder:

public class TimeZoneModelBinder : SystemizerModelBinder
{
    protected override object BindModel(string attemptedValue, Action<string> addModelError)
    {
        try
        {
            return TimeZoneInfo.FindSystemTimeZoneById(attemptedValue);
        }
        catch(TimeZoneNotFoundException)
        {
            addModelError("The value was not a valid time zone ID. See the GetSupportedTimeZones Api call for a list of valid time zone IDs.");
            return null;
        }
    }
}

Here's the base class I'm using:

public abstract class SystemizerModelBinder : IModelBinder
{
    public bool BindModel(HttpActionContext actionContext, ModelBindingContext bindingContext)
    {
        var name = GetModelName(bindingContext.ModelName);
        var valueProviderResult = bindingContext.ValueProvider.GetValue(name);
        if(valueProviderResult == null || string.IsNullOrWhiteSpace(valueProviderResult.AttemptedValue))
            return false;

        var success = true;
        var value = BindModel(valueProviderResult.AttemptedValue, s =>
        {
            success = false;
            bindingContext.ModelState.AddModelError(name, s);
        });
        bindingContext.Model = value;
        bindingContext.ModelState.SetModelValue(name, new System.Web.Http.ValueProviders.ValueProviderResult(value, valueProviderResult.AttemptedValue, valueProviderResult.Culture));
        return s