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I've been chasing the answer to this question in the MATLAB documentation for a long time...
For example, at the bottom of
http://www.mathworks.com/help/matlab/matlab_env/changing-the-startup-folder.html
it says
Use the startup.m file to specify the startup folder...
...which is plainly absurd, since elsewhere the documentation says that startup.m is to be found in the so-called "startup folder". So therefore there's no way for this file to specify where this folder should be.
Etc., etc., etc. This sort of circularity pervades everything I've found in the docs on startup.m.
What I want to know is: can I or can't I customize the location of the "startup folder" in a way that is persistent, and if so, where is this persistent information stored?