UITableView reloadSection and reloadRowsAtIndexPaths causes weird animation

I am doing lazy loading for my UITableView so I am trying to reload individual rows as the images get updated. I am however running into a strange problem.

When I call,

    [self.bubbleTableView reloadRowsAtIndexPaths:[NSArray arrayWithObjects:indexPath, nil] withRowAnimation:UITableViewRowAnimationNone];

OR

    [self.bubbleTableView reloadSections:[NSIndexSet indexSetWithIndex:[indexPath section]] withRowAnimation:UITableViewRowAnimationNone];

When I specifically say No Animation it still animates and the animation is the Image taking up the entire cell and shrinking rapidly into the normal size. Also, if I change it to any other animation, it does the same animation no matter what setting.

If I comment either one of those out and just use reloadData it works fine, but I'd rather not do reloadData for performance reasons of reupdating cells that don't need updating.

Thanks!