UITableViewCell custom edit view

I am trying to replace the default editing mode behaviour of the cells.

I dont want the red circle with line left accessory view to appear.

Upon entering edit mode I need it to shift the content view left & display my delete button.

What I have so far (custom UITableViewCell) overrides:

-(void) setEditing:(BOOL)editing animated:(BOOL)animated
{
    /* don't call super */
//    [super setEditing:editing animated:animated];
    _isEditing = editing;

    CGFloat newContentViewX = 0.0f;
    UIColor *newDeleteButtonColor = [UIColor clearColor];

    if ( _isEditing )
    {
        newContentViewX = -40.0f;
        newDeleteButtonColor = [UIColor redColor];
    }

    if ( animated )
    {
        [UIView animateWithDuration:0.5f
                              delay:0.0f
                            options:UIViewAnimationOptionCurveEaseInOut
                         animations:^
         {
             self.contentView.x = newContentViewX; //change frame.origin.x
             _deleteButton.backgroundColor = newDeleteButtonColor;
         }
                         completion:nil];
    }
    else
    {
        self.contentView.x = newContentViewX; //change frame.origin.x
        _deleteButton.backgroundColor = newDeleteButtonColor;
    }
}

-(BOOL) editing
{
    return _isEditing;
}

& this is the result:

The above code works great! Until it starts scrolling & the contentview gets reset. back to the first image. The editing flag is not persisting my contentview frame changes.

I have added this line:

[cell setEditing:_tableView.isEditing animated:NO];

in cellForRowAtIndexPath & although it is calling & setting edit mode correctly my contentview is still in the original position & not the updated

S