Change JLabel Font size

I was trying to change the font size of JLabel, I tried to set Font but it is always the same!

Here is some of the code:

 @Override
 public void paint(Graphics g) {
 super.paint(g);
 Container cont=this.getContentPane();
 intro=new JLabel("משחק זיכרון");
 intro.setForeground(Color.YELLOW);
 intro.setFont(intro.getFont().deriveFont(64.0f));
 intro.setHorizontalAlignment( SwingConstants.CENTER );
 cont.add(intro);
     }