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An improvement on @opsb and a more complete form of @FouZ's:
In application.html.erb:
<title><%= @title || "Default Page Title" %></title>
In the view erb file or its controller:
<% @title = "Unique Page Title" %>
I use nifty_generator's "nifty_layout" which provides with a title variable which I can call then on the page using:
<% title "Title of page" %>
I can also user <% title "Title of page", false %> to have the title just show in browser title and not in the page itself.