Use Wix installer to add shortcut to subfolder in startmenu programs

I am trying to add my program shortcut to an existing folder in the start menu shortcuts. For example All Programs -> AppNameFolder -> AppNameVersionFolder -> AppShortcut

In order to achieve this I added the extra lines:

          <Directory Id="ProgramMenuFolderApp" Name="App">
                <Directory Id="ProgramMenuDir" Name="APP 6.3.0">

to the following code in my .wxs file:

    <Directory Id="TARGETDIR" Name="SourceDir">
        <Directory Id="ProgramFilesFolder" Name="Program Files">
            <Directory Id="CompanyName" Name="CompanyName">
                <Directory Id="App" Name="App">
                    <Directory Id="INSTALLDIR" Name="App 6.3.0">
                        <Component Id="MainExecutable" Guid="23FFE6FD-2BEA-4946-9875-8DBEEA5AAF55">
                            <File Id="AppEXE" Name="App.exe" Source="App.exe" KeyPath="yes">
                                <Shortcut Id="startmenu" Directory="ProgramMenuDir" Name="App 6.3.0" WorkingDirectory='INSTALLDIR' Icon="App.exe" IconIndex="0" Advertise="yes" />
                                <Shortcut Id="desktopApp" Directory="DesktopFolder" Name="App 6.3.0" WorkingDirectory='INSTALLDIR' Icon="App.exe" IconIndex="0" Advertise="yes" />
                            </File>
                        </Component>
                    </Directory>
                </Directory>
            </Directory>
        </Directory>
        <Directory Id="ProgramMenuFolder" Name="Programs">
            <Directory Id="ProgramMenuFolderApp" Name="App">
                <Directory Id="ProgramMenuDir" Name="App6.3.0">
                    <Component Id="ProgramMenuDir" Guid="BF266F76-192A-493E-B5C7-C54660E61D7D">
                        <RemoveFolder Id="ProgramMenuDir" On="uninstall" />
                        <