In the Windows applications I work on, we have a custom framework that sits directly above Win32 (don't ask). When we create a window, our normal practice is to put this in the window's user data area via SetWindowLong(hwnd, GWL_USERDATA, this), which allows us to have an MFC-like callback or a tightly integrated WndProc, depending. The problem is that this will not work on 64-bit Windows, since LONG is only 32-bits wide. What's a better solution to this problem that works on both 32- and 64-bit systems?