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Within an article-oriented page (such as a blog post), the <h1> element (level 1 heading) is commonly used to markup either: the blog title (i.e. the often-large site title at the top of the page, not to the <title> element), or the article title What is the best choice and why? To the site owner, who may want to shout out to the world the name of their site/blog, using a level 1 heading around the site title might seem to make sense. From the perspective of what you are trying to communicate to the user, the site title is of less relevance - the article content is what you're trying to communicate and all other site content is secondary. Therefore using <h1> for the article title seems best. I feel the <h1> element should focus on the article title, not the site title or other content. This does not appear to be a popular convention by any means. Examples: Joel Spolsky uses <h1> for the article title, and an anchor for the site title Jeff Atwood uses no <h1> at all , <h2> for the article title and an anchor for the site title 37 Signals' SVN uses <h1> for the site title and an anchor for the article title That's three different approaches across three sites where you might expect a strong consideration for correct semantic markup. I think Joel has it right with Jeff a close second. I'm quite surprised at the markup choices by the 37Signals people. To me it seems quite a simple decision: what is of greatest relevance to the consumer of the article? The article title. Therefore wrap the article title

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