How to set default value for POCO's in EF CF?

In Entity Framework Code First approach, how do you set a default value for a property in the POCO's EntityConfiguration class?

public class Person
{
    public int Id { get; set; }
    public string Name { get; set; }
    public DateTime CreatedOn { get; set; }
}

public class PersonConfiguration : EntityConfiguration<Person>
{
    public PersonConfiguration()
    {
        Property(p => p.Id).IsIdentity();
        Property(p => p.Name).HasMaxLength(100);

        //set default value for CreatedOn ?
    }
}