I'm getting the error below when I try and access SSRS on SQL Server 2008 R2

I'm not sure how many others have started using SQL 2008 R2 SSRS, but I am having an issue with getting the error below when I try and access the reports server url

User does not have required permissions. Verify that sufficient permissions have been granted and Windows User Account Control (UAC) restrictions have been addressed

I can access the url if I run IE as an administrator

sql-server-2008 ssrs-2008 sql-server-2008-r2
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