How to initialize a pointer to a specific memory address in C++

An interesting discussion about this started here but no one have been able to provide the C++ way of doing:

#include <stdio.h>

int main(void)
{
  int* address = (int *)0x604769; 
  printf("Memory address is: 0x%p\n", address);

  *address = 0xdead; 
  printf("Content of the address is: 0x%p\n", *address);

  return 0;
}

What is the most appropriate way of doing such a thing in C++?