Is it better to reuse SqlCommand when executing the same SQL query several times?

When querying the database with the same query but different parameters, is it better to:

• do it in a single using,
• or to create two separate queries?

Example of a single using:

using (SqlCommand addProduct = new SqlCommand(@"insert into [Products].[Products] ([Name], [Price]) values (@name, @price)", sqlConnection))
{
    // Insert the first product.
    addProduct.Parameters.AddWithValue("@name", "Product 1");
    addProduct.Parameters.AddWithValue("@price", 41F);
    int countAffectedRows = addProduct.ExecuteNonQuery();
    Debug.Assert(countAffectedRows == 1, "Wrong number of rows affected.");

    addProduct.Parameters.Clear();

    // Insert the second product.
    addProduct.Parameters.AddWithValue("@name", "Product 2");
    addProduct.Parameters.AddWithValue("@price", 49.9);
    countAffectedRows = addProduct.ExecuteNonQuery();
    Debug.Assert(countAffectedRows == 1, "Wrong number of rows affected.");
}

Example of the same code using two separate queries:

// Insert the first product.
using (SqlCommand addProduct = new SqlCommand(@"insert into [Products].[Products] ([Name], [Price]) values (@name, @price)", sqlConnection))
{
    addProduct.Parameters.AddWithValue("@name", "Product 1");
    addProduct.Parameters.AddWithValue("@price", 41F);
    int countAffectedRows = addProduct.ExecuteNonQuery();
    Debug.Assert(countAffectedRows == 1, "Wrong number of rows affected.");
}

// Insert the second product.
using (SqlCommand addProduct = new SqlCommand(@"insert into [Products].[Products] ([Name], [Price]) values (@name, @price)", sqlConnection))
{
    addProduct.Parameters.AddWithValue("@name", "Product 2");
    addProduct.Parameters.AddWithValue("@price", 49.9);
    int countAffectedRows = addProduct.ExecuteNonQuery();
    Debug.Assert(countAffectedRows == 1, "Wrong number of rows affected.");
}

In my opinion, the second