The Amazon SES (Simple Email Service) self-described as a "highly scalable and cost-effective bulk and transactional email-sending service".

From everything that I can gather, and by perusing the AWS SDK as well as the SES guides and API, it looks great for transactional emails (i.e. application emails sent in a one-off fashion), but I cannot find anything about bulk emailing.

Based on the price-point, Amazon clearly wants/needs customers to send very large quantities of mail.

Is the expectation that you (as someone implementing Amazon SES) make individual calls per email send?

i.e. If you are sending a marketing email to 200,000 recipients, do you really make 200K requests to the SendEmail or SendRawEmail via curl (or whatever) or using the AWS sdk?

This seems impractical.

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