Inheritance in Static Methods

Why does the below code print "Main"?

public class Main
{
    public static void method()
    {
        System.out.println("Main");
    }

    public static void main(String[] args)
    {
        Main m = new SubMain();
        m.method();
    }
}

class SubMain extends Main
{
    public static void method()
    {
        System.out.println("SubMain");
    }
}

At runtime, m is pointing to an instance of Submain, so it should conceptually print "SubMain".