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SEO-friendly URLs are all the rage these days. But do they actually have a meaningful impact on a page's ranking in Google and other search engines? If so, why? If not, why not? (Note that I would absolutely agree that SEO-friendly URLs are nicer to use for human beings. My question is whether they actually make a difference to the ranking algorithms.) Update: As it turns out, the Google post that endorphine points to here has caused tremendous confusion in the SEO community. For a sampling of the discussion, see here , here , and here . Part of the problem is that the Google post is addressing the worst case where URL rewriting is done poorly and so you'd be better off sticking with a dynamic URL rather than a mangled static "SEO-friendly" URL. There's no question dynamic URLs can be crawled by Google and can achieve high rankings. Maybe it would be easier to reframe the question more concretely: given 2 otherwise equivalent pages, which will rank higher for the search "do seo friendly urls really affect page ranking"? A) Do SEO-friendly URLs really affect a page's ranking? or B) http://stackoverflow.com?question=505793 (a fake URL for comparison only)

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