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Solution described in the following post has custom_rules.xml file that can be just copied to achieve the desired result. http://jeffreysambells.com/2013/02/14/build-your-android-apk-with-the-manifest-version-number
Yes there is a way to generate apk file with any name i give a process to you fallow this process the you got .apk mention your name.
1-Right click on application in package explorer . 2-Chose export. 3-chose Android 4-Choose Export Android application. 5-Create new keystore . 6- fill the form. 7-: Give apk file name what you want 8-:give location to apk to store apk .
Then you find solution of your problem. I hope this is help.