I thought about this awhile ago and it recently resurfaced as my shop is doing its first real Java web app.
As an intro, I see two main package naming strategies. (To be clear, I'm not referring to the whole 'domain.company.project' part of this, I'm talking about the package convention beneath that.) Anyway, the package naming conventions that I see are as follows:
Functional: Naming your packages according to their function architecturally rather than their identity according to the business domain. Another term for this might be naming according to 'layer'. So, you'd have a *.ui package and a *.domain package and a *.orm package. Your packages are horizontal slices rather than vertical.
This is much more common than logical naming. In fact, I don't believe I've ever seen or heard of a project that does this. This of course makes me leery (sort of like thinking that you've come up with a solution to an NP problem) as I'm not terribly smart and I assume everyone must have great reasons for doing it the way they do. On the other hand, I'm not opposed to people just missing the elephant in the room and I've never heard a an actual argument for doing package naming this way. It just seems to be the de facto standard.
Logical: Naming your packages according to their business domain identity and putting every class that has to do with that vertical slice of functionality into that package.
I have never seen or heard of this, as I mentioned before, but it makes a ton of sense to me.
I tend to approach systems vertically rather than horizontally. I want to go in and develop the Order Processing system, not the data access layer. Obviously, there's a good chance that I'll touch the data access layer in the development of that system, but the point is that I don't think of it that way. What this means, of course, is that whe