Operator= overloading in C++

In the book C++ Primer it has a code for C - style character arrays, and shows how to overload the = operator in the Article 15.3 Operator =.

String& String::operator=( const char *sobj )
{
   // sobj is the null pointer,
   if ( ! sobj ) {
      _size = 0;
      delete[] _string;
      _string = 0;
   }
   else {
      _size = strlen( sobj );
      delete[] _string;
      _string = new char[ _size + 1 ];
      strcpy( _string, sobj );
   }
   return *this;
}

Now i would like to know why is there the need to return a reference String & when this code below does the same job, without any problem:

void String::operator=( const char *sobj )
{
   // sobj is the null pointer,
   if ( ! sobj ) {
      _size = 0;
      delete[] _string;
      _string = 0;
   }
   else {
      _size = strlen( sobj );
      delete[] _string;
      _string = new char[ _size + 1 ];
      strcpy( _string, sobj );
   }

}

• please help out.