Hide console window with Tkinter and cx_Freeze

I am using cx_freeze to freeze a tkinter app. When I run the exe I get a wonderfully USELESS console window along with my tkinter GUI.

I would like to remove/hide this useless black window.

I've seen threads that suggest the following:

root = tkinter.Tk()
root.withdraw()

The above code does the opposite of what I want. It hides my GUI, while the useless black window remains. I would like it to be the other way around.