json response contains \n \r

I'm working with ASP.NET and jQuery on client side.

I'm using Json.NET to serialize data from the DB on the server side and I'm sending it to the client when an Ajax request arrives.

When I open FireBug, I see the following json:

{"d":"[\r\n  {\r\n    \"CategoryID\": 1,\r\n    \"CategoryName\": \"a\",\r\n    \"Description\": \"123\",\r\n    \"CategoryType\": \"Personal\",\r\n    \"Traits\": [\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      },\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      }\r\n    ]\r\n  },\r\n  {\r\n    \"CategoryID\": 1,\r\n    \"CategoryName\": \"b\",\r\n    \"Description\": \"bla bla\",\r\n    \"CategoryType\": \"Professional\",\r\n    \"Traits\": [\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      },\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      }\r\n    ]\r\n  },\r\n  {\r\n    \"CategoryID\": 1,\r\n    \"CategoryName\": \"c\",\r\n    \"Description\": \"123\",\r\n    \"CategoryType\": \"Personal\",\r\n    \"Traits\": [\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      },\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      }\r\n    ]\r\n  },\r\n  {\r\n    \"CategoryID\": 1,\r\n    \"CategoryName\": \"d\",\r\n    \"Description\": \"bla bla\",\r\n    \"CategoryType\": \"Professional\",\r\n    \"Traits\": [\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      },\r\n      {\r\n        \"TraitID\": 1,\r\n        \"TraitName\": \"a\",\r\n        \"Description\": \"aaa\"\r\n      }\r\n    ]\r\n  }\r\n]"}