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Just wondering whether you guys out there are favouring the OpenGraph protocol following markup like: <meta property="og:title" content="The Rock" /> <meta property="og:type" content="movie" /> <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /> Or the Schema.org protocol with <div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Kenmore White 17" Microwave</span> <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div itemprop="aggregateRating" itemscope itemprop="http://schema.org/AggregateRating"> Which one should I integrate as I think only 1 is necessary ? [actually can you only integrate one or ?] Frankly, IMHO - I think OpenGraph is "less intrusive" to the total codebase - as it's easier to implement Partial Views [using ASP.NET MVC] whereas the Schema.org protocol requires [at least in my opinion] disruptive HTML add-ins across your code ? Edit: Seems I ended up integrating both - not sure whether this is allowed but the documentation on Schema.org is unclear. Notably, this link doesn't provide much info Q: How does schema.org relate to Facebook Open Graph? Facebook Open Graph serves its purpose well, but it doesn't provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. If search engines understand the various components of a page, we can improve our presentation of the data. Even if you mark up your content using the Facebook Open Graph protocol, schema.org provides a mechanism for providing more detail about particular

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