I had a non-rvm app going and decided to move to RVM. Now I'm noticing paperclip failing as ImageMagick isn't available. 

[paperclip] An error was received while processing: #<Paperclip::CommandNotFoundError: Could not run the `identify` command. Please install ImageMagick.>

What's the right way to get ImageMagick installed on RVM?

ruby-on-rails-3 imagemagick rvm
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