jQuery/JavaScript "this" pointer confusion

The behavior of "this" when function bar is called is baffling me. See the code below. Is there any way to arrange for "this" to be a plain old js object instance when bar is called from a click handler, instead of being the html element?

// a class with a method

function foo() {

    this.bar();  // when called here, "this" is the foo instance

    var barf = this.bar;
    barf();   // when called here, "this" is the global object

    // when called from a click, "this" is the html element
    $("#thing").after($("<div>click me</div>").click(barf));
}

foo.prototype.bar = function() {
    alert(this);
}