Amazon Web Services + ASP.NET MVC 3 + MySql

I have an application built on ASP.NET MVC 3 that uses Entity Framework to connect to MySql for its data store. I am looking at hosting options, and Amazon looks like a very tempting place for me to host as the userbase will be shifting between both extremes (massive audience and no audience).

1) Is this possible?

2) Is it a bad idea?

3) If it is possible, what do I need from AWS to make it work?

Any help would be extremely helpful, I'm looking at setting the host up this week.

Thanks in advance!